Kissty's Marketing Blog

Nike's campaign "Just Do It" was huge when it came out. When Nike  first came out with this slogan it was a huge deal that everyone and anyone took notice to. According to hubspot the "Just Do It" came abroad because at first Nike was just for runners until fitness became more of a big deal, so they decided to market Nike by expressing that people need to just do it. It was meant to give people motivation and the will to get up and be active. It only took 10 years to make sales go from $800 million to $9.2 Billion because of that slogan. The marketing challenge was to express the new fitness look and to present new products in a way that people would be excited about them. Today you see this slogan and automatically get excited no matter what the product it. Today Nike is way more than just shoes, its all types fitness clothes and accessories. The uniqueness of Nike is that it's an entire brand that represents fashion, health, and fitness. This brand...

Levi's is a great brand the presents strength and fashion in clothes. They offer many different types of clothing such as jeans, tops, and jackets. They represent more than just clothing it also represents a way of life. Levi's has been around for years telling people that their products are durable, fashionable, and casual. They make sure that their customers feel comfortable in their clothing and they also represent that by presenting models that appear to be comfortable and happy in their clothing. Most people today don't wear this brand because throughout time it has slowly disappeared, but they have come out with different marketing tactics that target new demographics. Their main targets now are younger people because they changed from just strong durable clothing to stylish clothing that you can casually wear daily. People not only love the Levi brand, but they trust it as well. My findings from Instagram prove that people love and trust this brand. They also ...

I chose "7 Big Brand Social Media Strategies for Small Businesses," by Dara Fontein because it looked intriguing and is in my area of interest. Fontein argued the success of big businesses was through social media and that small businesses can be just as successful as big ones, all they need to do is use social media to their advantage. She uses 7 case studies to show what social media account they use and how they use them to market to their demographics. She also wrote what the core strategies were such as "cross-promotion" which is a great way to market because you're using multiple different networks or social media platforms to market your brand or product. The main points that apply to marketing are that she includes that strategies, networks used, and how to use them to become successful in marketing even for a small business. The value proposition is that she guarantees some success and the promising ways to promote businesses. I learned th...

When I first started at LBCC I had an interest in business and was excited about marketing. I had dabbled in marketing my freshman year in high school and stayed interested. Marketing is a great way to get ideas heard and out there in creative ways. I am majoring in business, but that is only a small part of what I want my career to be about because I am interested in many subjects. I am planning on switching majors after this term and receiving my Bachelor's degree in social working and counseling. In Marketing I hope to learn the major do's and don'ts of marketing and the different ways people will react to different advertisements. I would also like to learn more of the terms and strategies within marketing so that I am aware of what I am doing and looking for when trying to market for my own business one day. I am very passionate about owning a business to help children and youth believe that they're important. I was a foster child myself and I remember tha...