Case Study Jonezy Artwork
Jonezy Artwork is a new business type phenomenon that Randy Jones created to output his art work for people to buy and admire. Randy markets his work in many different ways, like social media, drawing for well known business', such as Dutch Brothers coffee, he hosts auctions to sell his pieces on Facebook, he also sells clothing with his art displayed on them, for example, he sells sweatshirts and T-shirts with his art pieces displayed either on the front or the back of the item of clothing. Social media plays a huge part in his business especially Facebook and Instagram. Almost everyday Randy does a "Live" video on Facebook to connect with his fans and customers. He also shows them his newest artwork, events, and even draws and or paints in front of them! His style of art isn't traditional and is more abstract as in he takes reality and distorts it like an "anti-reality" which is why his target market is for men and women from ages 16-35 who value