News in Marketing
I chose "7 Big Brand Social Media Strategies for Small Businesses," by Dara Fontein because it looked intriguing and is in my area of interest.
Fontein argued the success of big businesses was through social media and that small businesses can be just as successful as big ones, all they need to do is use social media to their advantage. She uses 7 case studies to show what social media account they use and how they use them to market to their demographics. She also wrote what the core strategies were such as "cross-promotion" which is a great way to market because you're using multiple different networks or social media platforms to market your brand or product.
The main points that apply to marketing are that she includes that strategies, networks used, and how to use them to become successful in marketing even for a small business.
The value proposition is that she guarantees some success and the promising ways to promote businesses.
I learned that social media has different strategies like cross-promotion, social customer care, and brand advocacy. I also learned how to apply those strategies in social media to promote either my business and/or product(s).
Fontein argued the success of big businesses was through social media and that small businesses can be just as successful as big ones, all they need to do is use social media to their advantage. She uses 7 case studies to show what social media account they use and how they use them to market to their demographics. She also wrote what the core strategies were such as "cross-promotion" which is a great way to market because you're using multiple different networks or social media platforms to market your brand or product.
The main points that apply to marketing are that she includes that strategies, networks used, and how to use them to become successful in marketing even for a small business.
The value proposition is that she guarantees some success and the promising ways to promote businesses.
I learned that social media has different strategies like cross-promotion, social customer care, and brand advocacy. I also learned how to apply those strategies in social media to promote either my business and/or product(s).
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